About Us

About Velavida

Where Craft Meets Capability

At Velavida, we believe candles are more than products—they’re experiences. They spark emotions, elevate spaces, and tell unforgettable stories.

Our journey began with an unexpected spark of inspiration—Jan Levinson’s candle business in The Office. What started as a lighthearted idea quickly grew into a serious mission: to craft exceptional private label candles that help businesses bring their unique vision to life.

Today, Velavida blends boutique craftsmanship with large-scale capability, serving businesses of all sizes—from charming local shops to nationally recognized brands.

Anthony Hester

Meet Our Founder

"You don’t need to be a lifelong maker to build something meaningful—you just need vision, heart, and a commitment to doing things the right way. That’s what Velavida is built on.”

Coming from a background in sales, Anthony understood one thing deeply: people want to feel connected to what they buy.

With no formal background in manufacturing or design, Anthony built Velavida from the ground up, focusing on listening to clients, understanding their needs, and delivering beyond expectations.

At the heart of it all is a simple belief: Great products start with great relationships.

Ready to bring your candles to life?